Juventus Home Kids 2024

The hero of the shirt design is the celebration of Juventus' unmistakable black and white stripes, instantly evoking a feeling of pride and unity among players and fans. The pattern, which since 1903 has been a visual abbreviation of the club, is recoded this season from the previous triangular pattern and recreated through the brushed stroke finish that reproduces the unique pattern of a zebra. The technique is applied to evoke the individuality and artistry of the players on the pitch, while the tongue-in-cheek nod to the equally iconic zebra markings speaks to the instant impact of the black and white stripes.

The bold graphic that runs across all versions of the shirt is completed with contrasting yellow details. The color, which takes inspiration from iconic shirts of the past, appears on key parts of the product, from the crest, sponsor branding and the three stripes that adorn the shoulders, creating a shirt rooted in the club's heritage, but unmistakably modern by its design.